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What you can do on social media as a graduate or undergraduate

….Social Media has become a household name in Nigeria and other part of the world.
social media came into existence in 1960.
There are over 100 million internet users in Nigeria based on the report released by NCC in march 2018 and there are over 4.3 billion active internet users in the world.
some of the social media platforms we have includes, Facebook.com, owned by mark zuckerberg, google.com and youtube.com owned by larry page,twitter, nairaland.com, the biggest online forum in africa owned by seun osewa, naijaloaded.com owned by makinde azeez and lindaikejiblog.com.
These are few among the social media platform we have on the world wide web.
many of us here are active on different social media platform, we access whatsapp and facebook in the morning,afternoon and night.
Social media is now part and parcel of our daily life.

That bring me to the question..

what is Social Media:Social media is an online communication channel that allow individual, group to participate in social networking.
for better understanding, social media is the collection of websites that allow users to create and share information,ideas,audio and video files and all other related perspectives.

when you send a message on whatsapp,share a picture on your status, upload a picture on facebook, you have participated in social networking.

however the usage of social media is beyond chatting and communicating with friends and family on facebook and whatsapp.
i am not here to educate you on how to chat and communicate on whatsapp and Facebook because i am sure many of us can do that perfectly but i am here to Shed more light on what you can do and achieve with social media.

The theme of this seminar is, Social media: A power tool for the new generation.

The topic of discourse for today,will be focused on 5 major Areas on social media:

1) The pros and con of social Media
2) How to make money on social media
3) How to promote your brand and business on social media
4) How to influence lives with the use of social media.
5) The question and Answer Time: on social media.

Before i begin, i want to tell you my social media adventure and journey briefly.

Back in 2011, I decided to join the labour market, to raise fund for personal needs.
I was able to secure a job in a manufacturing company.
I work from 7 to 7 ( 7am to 7pm )
After 2 months i decided to resign due to workload and the hazard connected to the job.
Before I resigned, I have learn so much about making money online and I thought I could do the same.
So…I learn how to code,I copy codes online and i was able to build a website.
So..I started working on my website, it’s an educational website that give information about schools and examinations.
One month after I started working on my website, I check my bank balance and it was unfortunate I didn’t make 1kobo.
I didn’t give up, I continue for the 2nd month and at the end of the second months i realise i did not make 1kobo.
I was discouraged but I didn’t give up.
So, I decided to get another job.
The new job is more flexible and I in a week I always work for 3 or 4 days.
If I work on Monday, I will be at home on Tuesday and if I work on Wednesday, I will be at home on Thursday.
So…I was able to combine the job with my website.
2 weeks after I resume for work, something shocking happened.
I was able to make Money on my website and when I calculated the total some of money I made in just 7 days.
The money is enough to pay my 3months salary.
So…I decided to quit and to focus more on my website.
Ever since then, I have never
Looked back and I av never work under anyone till today.

In 2016 I incorporated my business, to give my business on social media more credibility.
Some individual and organization patronise only a Registered business.
However there are so many jobs on social media that does not require you to incorporate your business and what you actually need is to be skilled.

Back to the topic of discourse for today.
I will shed more light on

1)The pros and con of social Media
2) How to make money on social media
3) How to promote your brand and business on social media
4) How to influence lives with the use of social media.
5) The question and Answer Time: on social media.

Earning on the internet:

There are many ways to earn and make a living on the social media and the usage of social media is beyond a platform for communication and socialization. As of January 2018 the number of internet users in the world is over 3.2 billion.
in Nigeria we have upto 100 million active internet users in february 2018. Many people made it to the league of billionaires and millionaires through social media. The internet is the biggest market we have today to reach/connect with any targeted audience in Nigeria,Africa and other part of the world.

The opportunities available on the internet today is unlimited and both the skilled and unskilled individuals can make reasonable income on the internet.

when your major source of income is directly from internet,you will have independence and freedom and you will decide when, where and how to work to get the job done.

social media gives you an enabling environment to earn at home, on the go and wherever you find yourself. your work less and make more when you Earn through social media.
you can work for less than 3 hours everyday on the social media and you will still earn a reasonable income.

There are more than 100 ways to make money on the internet and i have decided to share with you 5 lucrative and rewarding business opportunities you can venture into on the internet this year.

1) Blogging
2) freelancing: Fiverr
3) affiliate marketing: sell other people products and get commission
4)web and mobile app development
5) online services: bulk SMS and hosting, trading of currency.

i) Blogging

Blogging is one of the oldest and popular methods to make a reasonable income on the social media.
70% of those who earn on the social media own a Blog.
They blog and generate revenue on their website.

You need to understand the meaning of blog before you can decide to start blogging.

Blog is simply a personal website or website page that give you access to contents,post and information on daily,weekly or monthly basis.
However most successful blogs update their website regularly..

Blogger: an individual who is the blog owner, the person who keeps the blog alive.
The person post content and information on the website on regular basis.

Blogging: it’s simply a way or medium of managing a website.

To start blogging, you need to identify your interest and strength and the things you will like to blog about..
The more visitors you have on your website, the more income you are likely to make on your website.

Blogging have a different niches ( categories) which includes, education,politics,entertainment,sport,fashion and general forum.

The users of such blog return on daily or weekly basis to have access to the contents provided on the website.

It’s also very important to write a unique,relevant and high quality contents to attract more visitors and potential customers.

How To Earn on your blog or website.

1) You can earn money on your website through Advert placement by individual or company.

2) You can earn money on your website when you promote other people products.

3) you can earn on your website when you sell your own products.

4) google AdSense: you don’t av to look for advertisers. .Google will do the job for you.

5) Live Training and Seminars : in 2015 I conducted an online tutorial for waec and jamb candidates for 1 2 weeks .
I made the tutorial free and in the course of the tutorial many were willing to pay to enjoy the tutorial.
So, you can also make a tutorial or training on what people needs or what people want to read.

6) Sell Your Website: Another easiest way is to invest on your website and you can resell at a very expensive rate.
A friend of mine sold his 2 years old website in 2016 for 800,000 and he invested less than 100k on the website.
He made a profit of 700,000.

Some of the things you can sell on your website includes

Business plan
Project material

2) freelancing: Fiverr

You can be self employed as a free lancer by working for people from home and at your own convenient time.
One of the biggest and most popular freelancing website is fiverr.
Fiverr is like a market where buyers meet sellers.
It’s a type of market where physical goods are not sold but a market where services are rendered.
For each services you render on fiverr, you will be paid in dollars and your money will be remitted to your local bank account.

If you are skilled on anything or you have a digital skill, there is Someone out there that is willing and ready to pay you to showcase your work.
You can Earn on fiverr as a

Web designer.
Graphics designer.
Logo design
Music composer
Video editing.
Cartoon image and video.
Fashion designer.
Social media marketing.
And many others…

The good thing about freelancing is that you can combine it with other jobs and it will give you the opportunity to have multiple stream of income.

It’s affordable and easy to start if you already have the skills and equipment to do the job.

3) affiliate marketing:

Affiliate marketing is the process of earning a commission by promoting other peopleĄŻs (or companyĄŻs) products.
You will promote it to others and earn profit for each sale that you make.
For better understanding, I
have a product I want to sell to people and you stand as an affiliate marketer, you promote and sell my goods to other people.
For each of my goods you sell, I will give you a share of the profit and the more goods you sell for me, the more money you will make.
You can sell more than 1 product for different people.
It’s one of the the popular business trend in Nigeria and other part of the world.
The likes of jumia,konga,manufacturing industry and educational institutes offer affiliate marketing.
As a matter of fact I work for a college of education in Ilorin and I get commission for every successful deals.

To become an Affiliate marketer, you don’t need a startup capital or office. all you need to do is to find a product you like, contact the manufacturer, negotiate on the terms of sales and you can start selling other people or company products and you will be rewarded with a commission for each product you sell.

Affiliate marketing is the easiest way to be a millionaire online.
The reward varies from one organisation to the other.

For examples: A company may reward you with 20,000 commission for each sale…and if you make 10 sale .
You will have a total income of 200,000 and you can make much more, depending on the time you are willing to sacrifice.

For example.
Pipe industry
Car and land sales
Sales of gadgets….
Sale of women manicure

4)web and mobile app development

I Always tell people who have interest in learning a skill online to go for web and mobile application development.
The reason is because the demand for web and mobile app developer increases everyday.
On daily basis…new websites are created and new mobile application are been built and launch on google playstore.

Brief history of WhatsApp.

Does anyone Here knows the history whatsapp and many of us here are familiar with WhatsApp but we don’t know much about the founder and how they become a billionaire within 1 hour.
WhatsApp was built and develop by two friends Jan Koum and Brian Acton in November 2009..
The app become very popular and it was accepted in all country and that led Facebook to negotiate with the owner of WhatsApp.
Facebook acquired whatsapp in 2014 at the rate of 19 billion dollars.
Convert that to Naira and you will be in the same league with otedola and dangote.

A 17 years old boy built my first mobile application in 2014, I paid him 45,000 and he built the app within 2 weeks.
He learn how to code on the internet and he practiced for 2 years.
His name his Elvis chidera, he got a job in Lagos as an app developer and he traveled to usa last month.
He was also featured on CNN and Channels television last month.
The only skills he had is how to code, the highest education he obtained so far is O level.
No degree and no diploma but yet he was able to make a difference.
His making plans to return to school and he can combine both work and schooling together.
He change his story and he earn so much from app development.
So, you can also enrol in app development, web design or graphics design.
You won’t regret it and it will open more opportunities.

Under web development, we have

Web design: it’s the process of designing a website for an individual or for a company.
You can earn income regularly when you design website for people and the more website you get, the more money you will make.

5) online services: bulk SMS and hosting, social media manager, monetize YouTube video.

Content developer: is a person that is responsible for creating original content for websites,blogs, advertising
and marketing materials based on the requirements of a client/organization. Content developers often use their skills, knowledge and experience in software and programming as well as web-based technology, to create and update content for websites.

Some of the basic skills required for a content developer are:

Excellent communications and writing skills
Good listening skills
Multitasking abilities
Ability to work independently
Fairly good knowledge of HTML, Photoshop, Dreamweaver, Macromedia flash, MS- FrontPage etc would be of benefit in this profession.

Digital marketing: digital marketing is a way of marketing a product or services on the internet.
Businesses leverage digital channels such as Google search,Facebook, email, and their websites to connect with their current and prospective customers.

Pros and con of Social media

Disadvantage of social media to this generation.

Hacking ¨C
Hacking is when an unauthorized person take complete or partial control of your website or social media account.
Personal data and privacy can easily be hacked and shared on the Internet. Which can make financial losses and loss to personal life. Similarly, identity theft is another issue that can give financial losses to anyone by hacking their personal accounts. Several personal twitter and Facebook accounts have been hacked in the past and the hacker had posted materials that have affected the individuals personal lives.
Many of us are on Facebook and hundred of Facebook account get hacked everyday and I want to tell us on the common tricked used by hackers to get access to facebook.
There is something called fishing, fishing is a way of creating a website that have the same resemblance with Facebook and when you enter such website, you may not know you are not on Facebook and as soon as you enter your login details to login, the hacker will have access to your Facebook login and password.
with login details,you Facebook account will be hacked.
The easiest way to avoid this it to ensure you only enter your password on Facebook website, always check the URL of the website.
This is one of the
dangerous disadvantages of the social media

Addiction ¨C The addictive part of the social media is very bad and can disturb personal lives as well. The teenagers are the most affected by the addiction of the social media. They get involved very extensively and are eventually cut off from the society. It can also waste individual time that could have been utilized by productive tasks and activities.

Fraud and Scan. There are various kind of fraud that are carryout on the social media everyday.
Many of this fraud will not be traceable whenever it’s done.
The fraud and scam on social have different stages and if you are not very careful you can be a victim.
Example of some of the fraud carryout online.

A venue to spread False information: information travel faster on social media.
Some information that are posted on the internet are not true and the information may trend for weeks or month.
There are so many false story on whatsapp and facebook.
The authenticity of some information posted on the social media are not verified and it can been use to destroy the reputation of individual or organization.

Security and Privacy issues:
We are on different social media platform and we have installed many app on our mobile devices.
We grant permission to some of this app to function perfectly.
The more permission will give, the more exposes we are.
Your privacy is not protected on social media and anything you post on social media can be accessed and seen by those you do not know.
Company, security agency and government can also have access to our information whenever it’s needed through social media.
Moreso your exact location can be traced when you make use of social media.
I have a friend, whenever I want to know what they prepare for breakfast or dinner, all I need to do is to check his WhatsApp status.. I can easily tell their choice of food for that day..
So…many of us have been addicted and tend to post so much about our life on social and we keep exposing our privacy directly or indirectly.

Advantage of social media to this generation.

1) Connectivity ¨C The first and main advantage of the social media is connectivity. People from anywhere can connect with anyone. Regardless of the location and religion.
The beauty of social media is that you can connect with anyone to learn and share your thoughts.
Social media has made it very easy to reach out to people frequently and we would have forgotten some friend or family within social media.

2) Information and Updates ¨C
Social media has made the world a global village and you can know what is happening anywhere in the world within few minutes.
The main advantage of the social media is that you update yourself from the latest happenings around in the world. Most of the time, Television and print media these days are biased and does not convey the true message. With the help of social media you can get the facts and true information by doing some research.
While I was in secondary school, I always buy sport news paper to keep up with latest football news but today I don’t and I get my news on the go.

3) Business Promotion: Whether you have an offline business or online, you can promote your business to the largest audience . The whole world is open for you, and can promote to them.
There is no business that cannot be promoted on social media.
This makes the businesses profitable and less expensive, because most of the expenses made over a business are for advertising and promotion. This can be decreased by constantly and regularly involving on the social media to connect with the right audience.

4) Skills Acquisition and Awareness:
There are some social media platform that encourage skill acquisition.
Some website provide basis skills on how to do it yourself.
I have learnt so much on the social media and people learn on social media everyday.
Take for instance, there are so many videos on YouTube and there is so much you can learn from there .

Leveraging on internet to promote your brand:

Whenever I want to do something online, I always check the online presence of such organization or individual.
I will check their previous work and I will be able to determine either to give them the job or not.
Many other individual or organization also use this strategy whenever they want to get a job done.
So, you need to be online, create a platform to communicate and interact with your customers online.
I rememeber sometime.last year, I paid a Nigeria company for a domain.
The online customer support was not encouraging.
The world is literally at that point where any business serious about growth, making profits, and keeping up with competitions from rivals is online.
At this present age,said “It’s hard to find things that won’t sell online.”

Digital is the new growth currency for businesses. However, going digital may somewhat be confusing and tiring as there are so many digital channels to get it done.
However I will be shielding more light on the best digital platforms you can use to promote your business.

Facebook: Facebook offers a targeted Ads platform that can be used to reach any audience you want.
You can sponsor a post on Facebook to reach the category of people you want based on gender, age and locations.
With Facebook ads you can increase your business sales and your profit will increase.

Google AdWords: google is one of the best platform to reach audience based on what people search for on google.
If you have a business and you want to get customers, you can make use of google AdWords.
Whenever anyone search for the service you render on Facebook, your advert will appear and google will direct them to you.
You can make a budget for your ads on daily, weekly or monthly basis.
All you need to do is to pay Google and let Google do the job for you.

Twitter: you can also use twitter to connect with potential customers and to also keep your loyal customers updated.
All you need is a business page, post the details of your work and services and the more followers you have, the more sales you are likely to make.
Many businesses have a twitter page.
You can use the page to inform your customers about your services, new product and to also communicate and resolve issues.

Website based advert: you can place Advert on websites that have the kind of audience you need.
You can advertise on weekly or monthly basis to reach your targeted audience.
One of the website that offer such services is nairaland.com.
There is no business or service you render that cannot be promoted on nairaland.com.
The primary aim of advertising is to get more customers and to make more profit.
The cost of advertising on social media is cheaper compare to radio and TV ads.

Some websites also offer free promotion and you can promote your business at a zero or minimal cost.
Facebook, Twitter and google all offer platform to promote your business for free.

Using social media to connect and interact with your customers.

Using Internet to influence lives.
So many lives have been changed through the intervention of the users of social media.
Bill Gate, the second richest man in the world made an awe inspiring quote on business as he claims that “If your business is not
on the internet, then your business is definitely out of business.”
The case of jumoke the bread seller is a typical example.
She was featured on one of the pictures taken by a famous photographer and the photographer promoted her via social media.
The social media changed her life completely.
She was supported by many people who read her story on social media.
Many people have also received donations from individual or organisation when they seek for help on the social media…

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